Most voice over artists will gladly accept any strategy or idea to secure more voice over work and who can blame them? One of these strategies is securing a voice over agent to navigate the market and bring you the best jobs possible. I aim to give you some insight into the following three key points you must understand about them:
· Getting An Agent Is Not An Immediate Cure All
· How Much An Agent Works For You Based On What You Earn For Them
· You May Have To Wait For Listening Sessions
Getting An Agent Is Not An Immediate Cure All
Having an agent can be beneficial, but it may not deliver immediate results. Due to the fact that there are so many agents nowadays some agents have hundreds of voice over artists on their books not working.
Smart voice over artists find a way to do both to balance working with their agent and doing their own prospecting to find work. They have an agent who covers large significant types of jobs and allow personal voice over pages like Voice123.com to feed them smaller jobs.
How Much An Agent Works For You Based On What You Earn For Them
Voice over agents make their incomes based on commissions. Combined with ostentatious offices and very high expenses. They work very hard to make their money and even harder to develop meaningful relationships with clients. This means you have to manage your expectations about how they operate. Do you believe they’re going to spend the same level of resource to promote you or the person that already brings them ?75,000 in annual commission? Keep this in mind when dealing with them.
You May Have To Wait For Listening Sessions
To keep things fresh, voice over agents do review and update their talent through listening sessions. You must therefore ensure you have something genuinely unique to offer or you might be compared to some they already have and thus overlooked.
Voice over agents also know what makes a good demo so get one and get it in to them, note your application should mention that you’re aware you may be on hold until their next listening session. You could for instance word an email or note to say:
“I’ve had a listen to the voices in your catalogue and still feel I have something distinctive to add. I would like to request my demo illustrating this is added to the next time you do a listening session”
In summary, when dealing with voice over agents you must consider the following three points:
You will still have to work at securing your own voice over work even once you secure an agent. Your voice over agent will pay attention to you based on how much you earn them. You may have to wait for listening sessions for voice over agents to refresh their talent to get onto their book so have something prepared for that time period. Good luck.